Objective:
Sol Identity was hired to brand strategize and create a unique logo design for the client, Enter the Net.

Enter the Net wanted a logo reflective of the power that their services provide.

Solution:
Sol(id)™ decided to use, for the main focal image, an aerial view of a slam-dunk. The view-point and active positioning & coloring of the baller gives the audience tactile sensation of the rush, the ultimate score. This is how it feels to see one's website come up on the first page of Google.

Results! A memorable, unique logo that won't get glazed over in a stack of business cards. It also allows the owner of the consultancy a chance to show his own personality--which is important, even when your work keeps you behind a computer most of the time.