Objective:
Sol Identity was hired to rebrand a massage therapy practice to reflect three important aspects that the client wanted to portray: the philosophy and mission of its founder, their unique approach to healing through therapeutic touch, and to represent a variety of bodywork practices.

The client, Harmony Therapeutic Bodywork, wanted a new logo, website design, communications and marketing strategy, and collateral & advertisement design.

Solution:
Given the need for a flexible identity that could grow with the practice, Sol(id)™ determined it would be especially important to design a logo that could stand-alone as an icon for “harmony” “therapy” and “bodywork”, the core values of its identity.

Sol Identity created a glowing spiral to indicate the activity of "unwinding" tension, a theme drawn from the client's own philosophy and mission. The website's main purpose was then to communicate this message to an audience looking for healing through therapeutic touch.

Sol(id)™ applied this strategy of core-focused branding throughout harmony's marketing collateral & advertisements to maintain consistency and brand balance.

Results!
Harmony Therapeutic Bodywork's new identity is one that reflects a business grounded in professionalism, expertise and a mission to heal the whole body. Harmony Therapeutic Bodywork’s brand communicates a mission to unwind tension, therefore releasing trapped or negative energy as a means of "changing the world one muscle at a time."

In the one and a half years since Sol(id)™ started working with Harmony Therapeutic Bodywork, the practice has expanded from one LMT to six, despite a slumping economy.

Launch Website >