Objective:
Sol Identity was hired to develop a corporate identity that compliments the RE/MAX logo but still gives the client freedom to take his identity with him, in the event he switches to another group or becomes his own broker.

The client, Joe Heffernan, wanted a brand that reflects his personality and style of business…one that works to prime the potential seller/buyer with accurate expectations.

Solution:
Sol(id)™ decided that what really needed to happen in order to truly reflect Joe as a Realtor and businessman was to cut the fluff and speak directly to the point. What does he do? Buy. Sell. Lease. This crisp, simple messaging, coupled with his portrait and the silhouette of the city and residential skyline reiterates Joe’s work as flexible and broad.

Results!
A uniquely “Joe Heffernan” design that clearly and concisely states that he is the realtor that can meet your buying, selling and leasing needs whether in the suburbs or in the city, he’s the realtor you can trust.