"We are unlike any teahouse you've ever visited. Jade is the story of the blending of very distinct cultures."
- April Eklund, Co-Owner

Objective: Sol Identity was hired to create a brand identity that is reflective of the mother-daughter-duo ownership, their unique multicultural background and the equally dynamic cuisine of this family restaurant.

The client, Jade Teahouse, wanted an entire branding strategy including naming, logo design, website design, restaurant signage and business cards.

Solution:
Incorporating both the French and Eastern artistic styles, Sol(id)™ created a logo that appealed to the multicultural palate. Giving Jade T. a brand identity that directly parallels the delicious food and drink served in the restaurant.

Results!
Jade Teahouse & Patisserie gained instant recognition by online food guides and critics. The owners at Jade consistently receive compliments from patrons on their branding, especially their sign, which is hard to miss on the charming Sellwood neighborhood strip.

Launch Website >