Objective:
Sol Identity was hired to develop online advertising campaigns designed to help their client reach out and communicate to the community their position on the legacy of healthcare.

The client, Legacy Health System, wanted not just to be easily recognized but to be more thoroughly known by its community.

Solution:
Sol(id)™ partnered with Legacy to develop a dynamic marketing campaign consisting of a series of online web ads and TV ads broadcasted on OPB (Oregon Public Broadcasting). Consistent with the look and feel of the brand, the ads were designed to feel fresh, expansive, fun and active. Animation was used to punctuate key messages, and to set the tone of the ad itself as active but non-aggressive.

Results!
Sol(id)™ aided Legacy health in successfully advertising the alignment of Legacy’s brand identity with collective needs of the local community and therefore helped to start the re-education of Legacy Health Systems.