Objective:
One Love is an organic personal care brand that stands for the unity and value of loving all life’s creatures. Sol Identity was hired to design a logo that would be representative of the brand One Love.

The client, One Love, wanted a logo that not only reflected their philosophy and mission but one that was able to compete for high-demand attention as a “hot new line” in an industry flooded with startup organic brands.

Solution:
Sol(id)™ used the same foundation to create the brand's logo as One Love used to create their products…Nature. By using a piece of nature, in this case the butterfly, as a mascot or representative of nature, the consumer is relayed the message of delicacy, beauty, fluidity, freedom and evolution. This butterfly equals nature itself, and therefore, One Love. It’s a beautiful thing.

Results!
One Love’s message is conveyed in a clean crisp manner. The logo can be used together, or the butterfly can be used alone on promotional or marketing collateral. The flexibility in the logo allows the brand to expand and include any number and/or variety of lines (i.e. baby care, men's, facial) without losing its core identity.